Your Own Website

The one really important thing you should know is that it is not enough just to be online. People must be able to find your website.

 

SEO means Search Engine Optimization and basically means ensuring that your site is designed in a way which means search engines are likely to display it highly in their rankings when people search for keywords and terms that are relevant to your site. 

Their are a variety of techniques around that will help you to get a better placement on search engines. Different methods may produce different results on different search engines.

Optimizing For Google

As Google is the most widely used search engine at the moment, you should aim to rank highly on there. There's a degree of mystery about it, but essentially Google works like a democracy. Each link to a website counts as a vote. More votes you get, more important you are and therefore you will show up well in results. That's a simplification of it, and there is much more granularity than that.

Our quick tips for you though are to try and get as many people to link to you as you can. In an ideal world, you would make a great site and people would naturally link to you, but with commercial sites, idealism isn't so prevalent and you have to work hard to get those in bound links.

Also make appropriate use of Headings (H1, H2, H3) in your HTML markup. Google knows that appropriate text in Headings is going to be important and will attribute greater weight to those terms than other text you might have.

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"It is not enough just to be online. People must be able to find your website."